Richard Brunton was a pioneer of the market research industry in New Zealand. He co-founded Colmar Brunton in 1981 and built the business into the country’s best known and most trusted research company.

He started a “Better Business, Better World” campaign, which was a personal crusade of sorts, teaching others how to create profit by creating purpose, or making money by making meaning. He believes (with the research to back it up) that organizations that are driven by the big ideal of making their customers’ lives better, will create more shareholder value in the long run, than those who focus on other aims.

His articles, speeches and unique perspectives have been published in various magazines and newspapers all over the world. Richard was inducted into the Marketing Hall of Fame in 2005, and became a life member of the Marketing Research Society of New Zealand in 2010.

Since retiring as the Executive Chairman of Colmor Brunton in 2014, he has devoted his time to ministry work and writing. He has written a couple of books, one of which is titled, “The Awesome Power of the Blessing”